Opinions: Have green building materials and construction “arrived”?
Source: http://www.renewableenergyworld.com
The world is going green. Of this I have no doubt.
What I have found lacking in the green marketplace is a concerted effort to advertise green building products and green construction. Although large well-known building supply centers – particularly The Home Depot and Lowes – now carry green building products and materials they have not done anything other than rudimentary and unimaginative advertising.
One still has to look hard to find green building products in these stores as they are not very well displayed. Instead of large and distinctive signage indicating the location and proclaiming the benefits of green building products, one still has to look carefully at labels on each product. Where’s the differentiation? Where’s the call to action? Why isn’t this a bigger deal?
